David Justh
Human Factors ⬦ Applied Research ⬦ Service Design ⬦ Emergent Strategy ⬦ Project Enablement
16 years of experience as an executive-facing partner who:
Helps teams have the conversations they’re avoiding having with themselves and/or each other
Protects revenue by developing credibility and mitigating risk in complex products and adaptive work systems
Architects organizational readiness, operational coherence, and strategic integration in fluid, dynamic problem spaces
Exercises judgment under constraints to drive critical business decisions and bring high-visibility projects across finish lines
Bridges leadership, engineering, and product to clear noise, resist inertia, and develop trust through chains of defensible logic
Reads situations, smooths over tensions, generates internal commitment, inspires action, and makes calls when playbooks don’t fit
Field testing semi-autonomous military drones
3 Vignettes
⬇️ Short descriptions ⬇️
The “soft” stuff is the hard stuff:
Product innovation through organizational innovation
Applying systems lenses and shifting incentive structures to inspire decisive action in the construction of an agentic AI mission planning system
Advocating for “brilliant basics” in human-machine interfaces (HMI)
Applying first design principles to a complex adaptive mission planning system headed toward its 1.0 release
When the going gets weird, the weird turns pro
Navigating asymmetry, power relationships, and A.I. to embrace paradox and difference while leading a high-visibility kickoff
4 Executive Summaries
⬇️ Medium and expanded descriptions ⬇️
How to reduce marketing costs by creating a more targeted SEO/SEM strategy through research
What motivates people to travel? Which information sources do they trust? Which devices do they prefer? What kinds of emotional bonds are formed?
It’s cheaper to understand your users than to apologize to your shareholders
A story of opportunity cost: Saving money through the evaluation of nurses’ attitudes toward AI-powered speech technology
A proof of concept to ease mental burdens associated with student loan debt
Affording greater healthier financial living and greater agency through practical economics tools
Defining an opportunity space for the discount prescription giant
A story of opportunity cost: Saving money through the evaluation of nurses’ attitudes toward AI-powered speech technology