David Justh

Human Factors ⬦ Applied Research ⬦ Emergent Strategy ⬦ Discovery Guide ⬦ Information & Service Design

16 years of experience as an executive-facing thought partner and change agent who:

Drives critical business initiatives
Protects revenue and mitigates risk in complex adaptive systems
Clears noise and develops trust through chains of defensible logic
Influences decisions to bring high-visibility projects across finish lines
Architects organizational readiness and operational coherence in fluid problem spaces
Reads situations, smooths over tensions, generates internal commitment, inspires action, and makes calls when playbooks don’t fit
Approach & process

Field testing semiautonomous military drones

3 Vignettes

⬇️ Short descriptions ⬇️

The “soft” stuff is the hard stuff:

Product innovation through organizational innovation

Applying systems lenses to inspire decisive action in the construction of an agentic AI mission planning system

Advocating for “brilliant basics” in human-AI teaming

Applying first design principles to a complex adaptive mission planning system headed toward its 1.0 release

Navigating asymmetry, power relationships, and A.I. to embrace paradox and difference

Measure thrice, cut once: Leveraging human factors and social science to reflect on how — and how not — to lead a high visibility research strategy kickoff for ATS work systems

4 Executive Summaries

⬇️ Medium and expanded descriptions ⬇️

How to reduce marketing costs by creating a more targeted SEO/SEM strategy through research

What motivates people to travel? Which information sources do they trust? Which devices do they prefer? What kinds of emotional bonds are formed?

It’s cheaper to understand your users than to apologize to your shareholders

A story of opportunity cost: Saving money through the evaluation of nurses’ attitudes toward AI-powered speech technology

A proof of concept to ease mental burdens associated with student loan debt

Affording greater healthier financial living and greater agency through practical economics tools

Defining an opportunity space for the discount prescription giant